Article Marketing Mastermind Notebooks # 1: Beginners

The Beginning For Beginners (and 're-beginners')

Have you just started with Article Marketing, starting again or looking for a new perspective as a refresher course? Do you want to use Article Marketing as a key strategic practice for your overall online marketing strategy?


This article will provide a basic framework for beginners, different from the multitude of other articles that may appear to have similar content , and offer different approaches to implementing the core elements of this simple online marketing strategy of Article Marketing.


This is the firsts of 5 articles related to Article Marketing Mastermind Notebooks.


Why Write Articles

When engaging in any marketing strategy you must first understand the basic principles of that strategy and the medium that this strategy will be deployed within. In this case the World Wide Web is our medium and more specifically, ezines (electronic magazines) and article sites.

These ezine websites exist for the simple purpose of collecting articles on a multitude of topics and making these articles available for re-print/ re-publishing and viewing to web searchers, other online media outlets such as news services, blogs, more article sites and just about any website seeking new content on their specific niche or topic of interest.


As Article Marketers your purpose when writing and submitting articles is engagement. That is, grabbing the interest of your reader to an extent that, once readers have finished your articles, they want to discover more about your article's topic or your points of view.


The easiest way to initiate engagement is to ask questions, wouldn't you agree?


If you can create engagement and then interest and then bonding, the ultimate result, and goal, is link clicking. I will not discuss this in too much detail in this article as I will provide more detail later in the series, but suffice it to say that as an online marketing strategy, Article Marketing must achieve its goal, generation of visitors to your website with your product or service on offer.


The more often your article is published with the embedded links to your website and the more often it is read as a result of this duplication of publication, the number of links you create for search engines to index increases, as does your ability to engage with more readers and have them click your links.


What to write about:

The most common obstacle for beginners is deciding what to write about and do not be too hard on yourself about this procrastination as even Leonard da Vinci is reported to have said on his death bed he regretted most what he had not started! This is a common human trait so you must be uncommon to succeed, especially in Internet Marketing.


#1: Why not consider three points of view for the topic you are going to write about. First of all write a strong argument against your niche and wrap it nicely in a positive outcome in support of the pros of your Niche.


#2: Next, take a distant view of your Niche (for example, from the outside looking in) and review it, consider the viewers internal dialogue and questions and provide solutions to these in your writing.


#3: Finally, find friends or family members or strangers(!) who can give you different perspectives on the same topic and write about their views, not yours. Don't try and sell these people on your niche instead have a genuine conversation about their views on your topic. This is a creative way to increase your ability to write interesting articles - increase your ability to ask good questions.


There you go, you now have 3 different articles on the same subject matter and you can apply this to your niche, sub niche and each strategy or methodology within each of your niches and sub niches!


Can you see how that one simple idea can produce a torrent of ideas, articles, links and visitors? Simply follow this really simple 3 step approach and you can create at least 3 articles for each of the topics you decide to write about.


How To Get Your Articles Online?

First you need a list of article sites to submit your article to, starting with the top 50 or so and then moving to the others. The top 50 are visited more often by search engines such as google, yahoo, bing and alike because either the quantity or quality of articles is superior, or both, and hence better for these leading search engines to return as good search results or the web user.


Submitting your articles to 50 ezine sites consumes an enormous amount of time and there are literally hundreds of available ezine and article sites that will accept articles. Your goal is to get your articles onto as many quality sites as quickly as possible and there is simply no way you can do this manually unless you're hiring Santa's elves in the off season.


You can purchase a wide range of automated article submission software packages that have a different features, capabilities and ezine sites that they submit to. I like to use these automated systems and manually submit to my the top 10 sites as well.


Congratulations On Beginning Your Article Marketing Strategy

You have a good foundation and starting point as you now understand why you are writing articles and how the system works. You have a strategy for creating an endless supply of creative ideas and you know how to get these articles online quickly so they can start doing their job of creating visitor and traffic for your websites.